E-Discovery Trends Take Center Stage at ILTA

This is the first of several guest posts from Kurt Leafstrand, formerly a rocket scientist at MIT and now an e-discovery guru at Clearwell. Kurt was on vacation last week, but couldn't resist spending part of it at an important gathering in Florida. His report:

Last week, 3,000 of the country's top legal technologists gathered in Orlando for the 2007 International Legal Technology Association (ILTA) conference. Lawyers will always be lawyers, so the hotel staff seemed particularly diligent as they secured the electrical cords to the floor of the exhibit hall, and the Starbucks seemed a bit on the cool side. However, the discussions and technology were far from cold, and the show was a great chance to learn from some of the industry's leading practitioners from both corporations and law firms.

E-discovery was the focus of many of the conversations, and several emerging trends were at the forefront:

Courts are taking a more active role in e-discovery: With the changes to rule 26(f) in the FRCP, parties are required to confer early (and agree on!) e-discovery. This has pushed the courts to start issuing guidelines to help remove some of the ambiguity from this process and to help parties reach a faster consensus. In one session, Browning Marean of DLA Piper highlighted as "best thinking" a protocol from the Maryland District Court, which included:

• Defining minimum standards for the kind of information to be exchanged
• Recommending that each party have an ESI coordinator (this may lead to IT/legal tech being brought into the meet and confer process)
• Setting defaults to be applied if parties can't agree

One panelist pointed out that, in spite of all this, "the average litigator is woefully unprepared for the e-discovery aspects of the rule 26(f) conference." With the courts showing early aggressiveness in ensuring that the FRCP changes are actually put into practice, it appears that the already intensive focus on ESI will only increase, so firms and corporations need to get their acts together quickly.

Discovery battles are taking center stage: In what many see as a worrisome trend, e-discovery battles are increasingly common and focus "not on the case and its merits, but on spoliation and sanctions." Because of the error-prone nature of most e-discovery efforts, it often pays to look for "little slips... did some executive accidentally delete his email? Was there a failure to produce?" One astute participant commented that the "interest in sanctions is because electronic data is so treacherous. It's much easier to get it wrong than right."

Two current e-discovery "train wrecks" serve to highlight this:

• Intel/AMD: Despite elaborate and costly efforts to comply with preservation orders across 100,000 employees dispersed around the world, Intel found itself having to advise the court of "document retention lapses that have occurred...after the filing of complaint."
• Qualcomm/Broadcom: The attorneys who represented Qualcomm in its unsuccessful patent lawsuit against Broadcom found themselves summoned before the court to show cause as to why sanctions shouldn’t be imposed for their failure to produce documents pertinent to the case: approximately 230,000 pages of documents, actually.

How do corporations and firms better manage their risk in light of these trends? One panel of senior partners suggested that parties need to work smarter, not harder, when it comes to e-discovery, and understand that the state of the art is moving toward a highly iterative e-discovery process. In most initial e-discovery requests today, “the signal-to-noise ratio is such that search results are often meaningless.” This new approach will need to be “negotiated throughout the e-discovery process,” but is going to becoming increasingly critical for both sides of the case to work together on in order to assure that they don’t find themselves in the same (costly) boat as Intel and Qualcomm. This trend was especially relevant to ILTA attendees, because the only way to make this iterative process work is through their active participation, assisted by the next generation of e-discovery 2.0 technologies.

E-Discovery Is Taking Off – And Investors Know It

Regular readers will know this blog is about e-discovery and not about my company, Clearwell. That said, every now and then, the two intersect and it makes sense to write explicitly about Clearwell, since our experience speaks to broader market trends.

That’s the case today, with Clearwell’s announcement of 2 significant milestones. First, the company has crossed the threshold of 100 customers using the product to lower their e-discovery costs. Since the technology bubble burst in 2000, I have been involved with several early stage companies that have brought new products to market, either as founder, CEO, investor, or advisor. All have capable teams; some attacked huge markets; none have seen the rapid customer adoption that we have experienced at Clearwell. Nor were they able, as Clearwell has done, to so quickly break into top tier accounts such as BP, Boeing, Cisco, Del Monte and a host of other household names which I am not at liberty to mention.

The second milestone is that Clearwell has closed its third round of funding for $17M. This is a larger amount than planned, and it happened much more quickly than I anticipated. It was driven by the simple investment philosophy that has powered large investments elsewhere: find a large, growing market and pick the winner, as it will likely be worth more than all the others put together.

I see both milestones as significant for the broader e-discovery space. The fact that a company can introduce a product and, a little over a year later, have over 100 customers using it, says that there is huge latent demand. Clearly, everyone from small hedge funds to mid-sized insurance companies to large departments of the federal government desperately want to lower their e-discovery costs. If history is any guide, this untapped demand will be recognized by a large number of existing players who will all repurpose their existing products towards e-discovery. But, again looking at similar phenomena play out in other markets, the space will likely be won by a “pure-play” vendor unencumbered by the baggage of a legacy business. The investment community recognizes this and is increasingly willing to open its check book in the hope of backing that winner.

No doubt, other young companies will raise money to attack the e-discovery opportunity, and other existing players will continue to dress up their generic search or storage solutions in e-discovery clothing. But over the next 12-24 months, a leader will emerge from the pack and will grow into a significant, standalone company – and the others will either sell for whatever they can get, or try to find a different application for their technology.

Stock Option Back-Dating, Corporate Investigations, And the Remarkable Reyes Verdict

I don’t know if it’s just in Silicon Valley that the Greg Reyes case has received broad coverage. Wherever you are, it’s worth taking note because this is quite a remarkable verdict. Mr. Reyes, the former CEO of Brocade, was convicted of 10 charges connected to stock option backdating and now faces up to 20 years in prison and millions of dollars in fines. All this despite the fact that:

• Mr. Reyes did not personally profit from his actions, since it was only other people’s options that he was back-dating;
  
  
• There were no “smoking-gun” emails or any clear evidence that he knew he was breaking the law, which is key to overcoming the (plausible) defense that he was just doing what the accountants and lawyers told him he could do; and,
  
  
• There’s no sign of damage to shareholders, given that Brocade’s stock has been unmoved by the whole thing (i.e., this is no Enron/Worldcom).

All this raises a series of questions. First, why would he (or anyone) do it if he does not benefit himself? The best explanation I have seen is Ben Horowitz’s lengthy post on the topic – to summarize, CEOs did it for the same reason that athletes take steroids – to win. Second, how did the government manage to convict him given the lack of evidence? According to Business Week, they did it by showing Mr. Reyes lied to Brocade’s corporate investigation team in 2004, suggesting he knew that what he had done was wrong (note to self: be careful what you say if an investigator comes knocking on the door). Third, what does this mean for others? Let’s just say, if I were the CEO or CFO of any of the other 200 companies implicated in this scandal, I would be pretty worried right now.

This verdict marks a big shift in the fallout from stock option back-dating. To date, the back-dating scandal has mainly distracted management and led to huge legal and accounting expenses. For example, Monster recently announced its plan to cut jobs in the wake of swelling legal expenses resulting from its investigation. But things are about to get more serious. If a jury is willing to convict Mr. Reyes based on evidence the judge thought was so weak that he almost dismissed the case, then no one is safe, Mr. Jobs.

Symantec’s “E-Discovery Connectors” For Enterprise Vault: What Are They and Why Should You Care?

Today, Symantec announced 3 connectors for Enterprise Vault, for analytics, review and content collection. According to the announcement, these will “provide tight integration with third-party case management, review, analytics, forensics and desktop collection tools.”

The idea that archives should integrate with third party products is one I whole-heartedly support and have written about before. My company, Clearwell, has been working with Nick, Scott, and the gang at Symantec on this for over a year. They tell us that we were the first to integrate with Enterprise Vault and, to our knowledge, we are the only ones who have deployed fully integrated e-discovery solutions with Enterprise Vault at several enterprises.

Having said all that (and climbing down from my soapbox), I think Symantec’s customers will need to read this announcement very carefully to understand what it means. To give them a helping hand, let me translate it from corporate-marketing-speak into plain English:

Symantec is releasing 3 connectors which enable customers to ingest files from EnCase and export files to Summation and Ringtail. It is also exposing a new application programming interface (API) so that third-party vendors can more easily build their own connectors to Enterprise Vault.

At this point, most people’s eyes glaze over and they ask “who cares”? Surely, only techies get excited about something as esoteric as a new API. But as the recent excitement over FaceBook’s API has shown, opening up a platform – even in a limited way, as Symantec is doing – can unlock tremendous value. For those customers with Discovery Accelerator v.7.5, the new API will have a huge impact for 2 reasons:

1. It makes integration with Enterprise Vault much easier, so lots more vendors will do it. In their press release, Symantec mentions a handful of companies who are building connectors to the new API and I’m sure more will follow. This increases customer choice, and makes it more likely that Symantec customers will be able to select related products that closely fit their needs;
   
   
2. It enables enterprises to have a smooth workflow across all aspects of e-discovery, from collection/preservation to analysis/review to production/presentation. For example, companies can now collect information in Enterprise Vault, preserve it by placing a litigation hold on key information via Discovery Accelerator, and then seamlessly hand off that information to a third party application (like Clearwell) for review and analysis. This saves a lot of time that would otherwise be wasted on importing/exporting data from different systems, and reduces the risk that something gets lost in the shuffle.

Net net: companies do well by giving customers what they want, and customers want end-to-end e-discovery solutions. Symantec is not the only one to have figured this out; stay tuned for more announcements like this from other archiving vendors.

Everyone (And Their Grandmother) Is Jumping Into E-Discovery

At some point in his blog last year, David Hornik, a venture capitalist, lamented the fact that VideoEgg, one of his investments, had 38 competitors in the online video market – and those were only the ones that he knew about.

A casual observer could be forgiven for seeing the same thing happening in e-discovery. Barely a day goes by without some company in a completely different market announcing that they too now have an “e-discovery solution”. Debra Logan at Gartner, who is fast emerging as one of the leading lights of the e-discovery world, tells me she is speaking to 30 vendors for her forthcoming research – and could easily have covered twice that number. Brian Babinau, the insightful and witty analyst at Enterprise Strategy Group, jokes that: “nowadays, people either build a social networking product or do e-discovery.”

For example, last week Zimbra, an open source email platform which has nothing to do with e-discovery, announced its new “e-discovery features”, which sound a lot like keyword search. Kazeon, which wins the prize for creating the world’s most complex e-discovery workflow diagram, has added e-discovery as one of its primary “solutions”, while Endeca takes a more measured approach, proposing only that its financial services customers use it for e-discovery. The list goes on and on.

Despite the worsening signal-to-noise ratio, all the activity will ultimately make it easier for customers to figure out which e-discovery solution makes sense for them. There’s more coverage from leading analysts, who can help explain the different products; large vendors such as EMC, Symantec, and HP are gradually educating the market; and the industry is coalescing around the Electronic Discovery Reference Model, which breaks e-discovery down into its key elements and explains how they fit together.

If e-discovery follows the path of online video and other fast-growing categories, lots of companies will continue to throw their hat into the ring. But for every hundred “VideoEggs”, there will only be one YouTube.

Cisco Leads The Way On E-Discovery 2.0

I have written before about the irony of technology companies failing to use technology to improve their own businesses. As with any rule, there is an exception – and in e-discovery, that exception is Cisco.

This will not be a surprise to anyone familiar with Cisco, since the company has a reputation for innovation that extends well beyond networking. In the 1990s, it was quick to embrace the internet, becoming a poster child for how the web can help streamline a company’s operations. Its M&A group has probably done more to power M&A in the tech sector than anyone else, since it was Cisco which disproved the old adage that technology acquisitions do not work.

So it is with e-discovery in general, and E-Discovery 2.0 in particular. The team at Cisco – Neal, Pallab, Mark, Joel and others – are among the most thoughtful, sophisticated corporate legal departments that you will find. They support the large team of inside/outside counsels who represent the interests of Cisco’s global business, and they do it in a way that saves the company money. I have seen them do more with less than companies a fraction of their size. Neal has been talking about the phenomenon that is E-Discovery 2.0 long before me; in fact, he’s one of the people who have educated me on the topic.

Companies like Cisco, Charles Schwab, Qwest, and Wells Fargo, are “canaries in the coalmine”. That’s why, when one of them says something, people listen.

Autonomy Buys ZANTAZ: True Love Or A Marriage Of Convenience?

People get married for a million different reasons. Some do it for love; some for a green card; some because their parents tell them to; and others just because it is time to settle down. So it is with corporate mergers, where many different motives come into play. When I heard about Autonomy’s acquisition of ZANTAZ for $375M on July 3, I could not help wondering what had led to their marriage.

In announcing their union, the happy couple explained that the #1 reason is to achieve “significant scale in a number of key financial areas”. A second reason is that combining the companies will lead to cost savings of $25M per year. In other words, according to the companies, it is a love marriage, in a similar vein to Veritas’ acquisition of ZANTAZ’s main competitor, KVS, in 2004. In that case, Veritas paid 10x trailing revenue for an industry leading product to which it then added tremendous value by building out distribution in the US.

In this case though, the evidence does not support a love story. ZANTAZ is already doing $100M in revenue, so adding Autonomy’s $260M in annual sales does not exactly propel it into a different league. If cost savings are the motivation, then why run ZANTAZ as a separate subsidiary instead of integrating it with Autonomy more closely? Two other things also arouse suspicion: timing and price. On timing, I have to ask: who makes a major announcement on July 3 when half the country is on holiday and the other half can only think about fireworks and hot dogs? Either Autonomy/ZANTAZ’s PR departments are incompetent, or they are trying to downplay the whole thing. Second, on price, why is it so low? ZANTAZ sold itself for 3.75X trailing revenue, a fraction of KVS’ multiple and less than the 4-6X revenue that CommVault and Guidance trade at today.

The story makes more sense as a marriage of convenience. Consider what buyer and seller each get from the deal:

• Autonomy: It is easy to understand why Autonomy is a willing buyer. As my friend Dave Kellogg likes to say, their core business of enterprise search is caught between a “rock” (known as Google Enterprise Search) and a “hard place” (custom apps leveraging open source components like Lucene and MySQL). Yes, Autonomy continues to have the occasional good quarter, but long term their revenue will likely trend down. In that situation, management only has a couple of options. One is to bulk up, for example, by giving up 11% of the company to increase its revenue by 38%, which is what the ZANTAZ deal does. A second option is to diversify into new, growth markets where Google is unlikely to follow, like email archiving and e-discovery. Again, ZANTAZ fits the bill.

• ZANTAZ: In many ways, ZANTAZ is a remarkable company. Having spoken to some of its early investors, management team, and employees, I have huge respect for the way that they weathered the technology downturn early in the decade and built the company back up. The company grew rapidly on the back of big deals for tape restoration into Digital Safe (hosted archive). When ZANTAZ saw the on-site archiving market grow, it added EAS via a smart acquisition. The problem is, having done all that, shareholders had no way of realizing a return. The public market is not interested in the low-margin hosting business that provides the bulk of ZANTAZ’s revenue; for larger companies who want to acquire an archiving product, there are many cheaper, less complicated options. Enter Autonomy who, if nothing else, can provide ZANTAZ’s patient shareholders with liquidity.

Missing from this analysis is any mention of the value Autonomy will add to ZANTAZ’s business, mainly because I cannot think of any. Best case, it leaves ZANTAZ alone, as EMC wisely did with VMWare; worst case, it merges Aungate and the IDOL platform with ZANTAZ and they spend the next few months debating how to reconcile the product roadmaps.

None of this is to say that the marriage will not be successful. As anyone who has seen When Harry Met Sally can tell you, there is no single formula for a successful marriage. I, for one, certainly wish the happy couple well.

The Wonders Of Shrinking A Market

We love investing in technologies and business models that are able to shrink existing markets. If your company can take $5 of revenue from a competitor for every $1 you earn – let's talk!

- First Round Capital

At first glance, this statement may not make much sense, but I think it is actually quite profound. The idea becomes clearer when you think of it from the perspective of a customer. To paraphrase: if you can save a customer $5 by charging them $1, you have a great business. Yes, you will shrink the market, but you will blow your competition out of the water. Consider some examples:

• A small business hungry for leads pays about $1.40 for each call (or unqualified lead) it gets from placing an advertisement in the Yellow Pages, and it has to pay for the ad up front. Compare that to an average cost of 40c per click (or unqualified lead) on Google AdWords – and the 40c is only paid if someone clicks;

• When I took a 2 day trip to Guyana in March, it cost my wife 87c a minute to call my hotel using AT&T. Compare that to 28.6c a minute she could pay for the exact same call using Jajah;

• It must cost over $50 (I’m guessing) to place a personal ad in a newspaper. Compare that to a zero cost for the same ad on Craig’s List. And based on my experience, Craig’s List is more effective (I know someone who met their fiancée on Craig’s List, but have yet to meet anyone for whom a newspaper worked out);

• Many companies doing e-discovery gather data based on custodians, date ranges, and keywords and send it out to service providers like Applied Discovery or Kroll at $2,000 per GB – and then wait weeks for the results. Compare that to paying $200 per GB for a (E-Discovery 2.0) product that enables you to analyze the data in-house – and gives you the results in hours.

All this begs an obvious question: how can someone offer customers the same (or, in many cases, more) value at a fraction of the cost of existing players? That’s where new technology or business models come in. Google and Craig’s List do not spend money on printing and distributing huge volumes of paper; Jajah avoids connection fees and other costs by leveraging VoIP; and, E-Discovery 2.0 products leverage the latest innovations in search, open source, web and storage technologies.

It is ironic that the technology industry is so obsessed by growth, given that its greatest achievement is often shrinking a market.

The Cost of Doing Business

A couple of weeks back, I was on the receiving end of my company’s first summons. It was a trivial issue that resolved itself within a couple of days. But it gave me some insight into how my customers (typically, large companies) think about these things.

My first reaction was shock (“How could this happen? There must be some mistake”). That feeling was soon eclipsed by outrage (“This is ridiculous, we haven’t done anything wrong”); which was followed by regret (“I wish we had just avoided this situation”); finishing up with irritation (“I can’t believe I have to waste time on this when I have so much real work to do.”)

When I mentioned this reaction to a couple of our customers, they just chortled to themselves and suggested that I get used to it: as your business grows, they said, you can be certain that more of these will follow.

That’s when it struck me: dealing with these issues – and by implication, e-discovery – is by no means unusual; it has become part of the cost of doing business. In the same way that companies pay their taxes or process employee visas, they respond to subpoenas, demand letters, and regulatory inquiries. Whether they themselves are directly implicated in wrongdoing, or they were innocent bystanders who had nothing to do with it, doesn’t make any difference. They have to do the work all the same.

With this in mind, I feel better prepared for the next summons, whenever it comes. Right now, we are focused on recruiting and training; at some point, if all goes well, we will get to e-discovery.

Open Platforms in E-Discovery

Most large companies face a dilemma. Should they open up their products and invite others to build features on them, creating a “platform” or ecosystem around themselves? Or would that be inviting the proverbial fox into the hen-house, meaning they should instead prevent others from integrating with their product or leveraging it to create add-on functionality?

In the internet world, there is no doubt about the answer: throw open the doors via easy-to-use APIs (“application programming interfaces”) and let a thousand flowers bloom. That’s what FaceBook did a couple of weeks back with their announcement of the FaceBook Platform, and it has already led to hundreds of new applications for their users. It is what Skype did so effectively, creating a mini-industry around themselves of voicemail, skins, ring-tones, and more. Even eBay, which has jealously guarded its feedback ratings and has habitually crushed smaller companies in its cross-hairs, is embracing the open platform mantra, announcing this week that third-party companies can build features that work with eBay in new ways.

By contrast, telecom companies live in a world of closed standards. Even in the wireless industry, which is arguably the most competitive part of the telecom world, the carriers (Cingular, T-Mobile, Verizon, etc.) exact a heavy toll on any application trying to reach their handsets. As friends in the industry tell me, “There’s a reason why there has never been a billion dollar mobile application company.”

In e-discovery, the large technology vendors like EMC, HP, Symantec, and ZANTAZ face the same choice. Their email archiving products store huge amounts of data. Should they let 3^rd party e-discovery software analyze that data, giving their customers more choice? Or should they slam the door shut, and try to force customers to use their own proprietary e-discovery applications?

The answer, it seems, depends on what they want to be when they grow up. As the market leader, Symantec is confident enough to open its archive (Enterprise Vault) to 3^rd party applications while offering customers its own Discovery Accelerator for litigations holds and some document review. Similarly, perhaps because of its powerful brand, HP focuses on storage optimization with HP RISS and partners with e-discovery software, often with huge savings for its customers. On the other side of the coin, smaller companies like ZANTAZ and Mimosa see themselves as e-discovery companies: they seek to leverage their storage products to get customers to also buy their e-discovery applications.

In the long-run, my feeling is that any archive of any stature will have to adopt open standards. Customers will demand it, and (unlike telecom companies) the archive vendors do not have the market power to resist. Over time, they will also come to appreciate (as HP and Symantec do now) that enabling 3^rd party applications to analyze the data they store is to their advantage, since it creates a powerful, additional incentive to store more information in the archive.